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Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas*
*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL. **Measured to DCI-P3 standard, certified by VDE.
Modern Frame Design
*Customisable bezel sold separately.
Switch up the colour and style of The Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.
*Customisable bezels each sold separately.
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
*Based on an internal test. Only applicable to 55" and above. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Customisable bezel sold separately.
Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions*. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.
*Separate Art Store subscription and Samsung Account required to access full selection of artwork.**Art pieces in the Art Store are subject to change without prior notice. ***Customisable bezel sold separately.
Dive into the world of art and discover new favourites. With Art Store - Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV.
Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with the Matte Display that reduces glare, you can enjoy an authentic art viewing experience.
Frame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
It’s easy to swap the bezel whenever you fancy a change - all it takes is a snap to switch things up and refresh your everyday space. Change the look of the Frame quickly to complement your mood, space or simply the artwork on display.
*Customisable bezels each sold separately.
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.
*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box (except for 32”). **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way.
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
Dolby Atmos delivers an immersive sound experience using the TV's built-in speakers. It creates a realistic impression of sound, making effects like a helicopter flying overhead feel real. Supported on 50" and 43" The Frame models with virtual top speakers; not available on the 32" model.
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps* – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.
*Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.
QLED
43"
50Hz
4K (3,840 x 2,160)
Matte Display
Quantum Processor 4K
Quantum HDR
Yes (ADAPTIVE)
Yes
Dual LED
Wide Viewing Angle
Supreme UHD Dimming
Real Depth Enhancer
Motion Xcelerator
N/A
Basic
N/A
N/A
N/A
Yes
N/A
Adaptive Sound Pro
OTS Lite
Yes
Yes
20W
2CH
No
Yes
Yes
Yes
Tizen™ Smart TV
Yes
Yes
Alexa (GB, DE, FR, IT, ES, AT, IE)
Yes (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)
Yes
Alexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)
Yes
Yes (GB,IR only)
Yes (GB, FR, DE, IT, ES)
TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Tap View, Wireless TV On
upto 2 videos
Yes (In Art Mode)
N/A
Nifty Gateway (App download required)
Yes (w/o Aland Islands, Faroe islands, Netherlands Antilles, San Marino)
N/A
Yes
N/A
Yes
Yes
Yes
N/A
Yes
Yes
Yes
N/A
Yes
Yes (AT, BE, DK, FI, FR, DE, IT, NL, NO, PT, ES, SE, CH, GB)
Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
DVB-T2CS2
Yes
CI+(1.4) / CI+(1.4 ECP)_IT only
HbbTV 2.0.3 (IT,GB,DE,CZ,SK,ES,PL,AT,FR,FI,EE,GR,SI,HR,BE,NL,LU,LT,HU,CH,PT,DK,ME)
4
2 x USB-A
N/A
1
N/A
N/A
1
1/1(Common Use for Terrestrial)/1
1
1
Yes (Wi-Fi 5)
Yes (BT5.2)
Yes
eARC
One Connect (Y22 4K)
Frame Design
VNB
Slim look
BLACK
SIMPLE
BLACK
N/A
Yes
Yes
N/A
Yes
Yes (Belgium, Netherlands, Luxemburg, UK, Ireland, Spain, Portugal, Andorro, Sweden, Denmark, Norway, Finland, Iceland, France, Germany, Austria, Swiss)
Yes
27 European Languages + Russian(only when connecting to Network in EE,LV,LT)
N/A
UK English, Finnish, France French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Spain Spanish, Swedish, Czech, Danish, Dutch, Korean
Audio Subtitles (AU,KR,UK,US Only), Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off
Closed Caption (Subtitle), Multi-output Audio, Caption Position, Sign Language Zoom, Separate Closed Caption
Slow Button Repeat, Remote Control App. for All
Yes
AC220-240V~ 50/60Hz
110 W
G
0.50 W
0.50 W
53.0 W
74 kWh
Yes
Yes
1087 x 677 x 165 mm
969.5 x 591.9 x 196.8 mm
969.5 x 557.8 x 24.9 mm
678 x 196.8 mm
N/A
200 x 200 mm
14.70 kg
8.90 kg
8.6 kg
TM2361E* UK TM1240A adding
Yes
N/A
Yes
Yes
Yes
N/A
Yes
Yes
Yes
Yes
Built-In
N/A
N/A
31 DECEMBER 2029
Our support team are available Monday to Friday between 9am and 5pm
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